Sales Prediction
  • Our Data Stories

  • Our Data Stories

Sales Prediction

When you visit a Tesco store at Christmas, why are there bottles of Prosecco next to delicious salmon menus?  Shouldn’t they belong in the Beer and Wine section?  And why if you by a spare part for your car, does the shop or website often recommend you buy another part to go with it. Is this all a plan to make you buy more? 

Yes and there is a good reason.  At some point in history, the supermarket discovered that buyers of salmon often tended to buy sparkling wine at the same time.   The spare part supplier also noticed that when one item was sold, a short time later a second linked one was bought, perhaps because of a related problem.  For both retailers there is a definite association!  Data mining, also known as Market Basket Analysis, showed by associating the two items together, sales of both would rise. 

You will likely know of some obvious associations in your business.  But looking through your annual sales records, are you aware of all of them?  If you could uncover them, how might that change your marketing?  And how might this easily and simply lift your business?

Talk to us, see how we use modern data mining techniues to uncover the profits hidden in your annual sales data.

We would love to hear from you